How a cheeky parody made a show part of Singapore’s pop culture.
As with any show going into its 4th season, getting new viewers and keeping existing fans is always tricky, since new shows are constantly stealing the spotlight.
So how could we turn that spotlight back on Vikings?
We thought that if people didn’t take the show too seriously, we shouldn’t either.
If parody is the highest form of flattery, we did away with dreary promos and elaborate on-ground activations, hedging all our bets on what seemed like two funny and unbranded online “fan videos” – dubbed in Hokkien, for good measure.
AWARDED:
• Institute of Advertising Singapore Hall of Fame 2016
Best Social Media Campaign - Silver
• EFFIE Singapore 2017
Bronze