How we got people interested in migration history, by getting personal.
In a sea of social clutter, how do you get someone’s attention? You tell a story with their name on it.
To create awareness for the series, we crafted 20 tales of migration around Asia’s popular surnames, with one common message – your history is more captivating than you know.
Our intriguing tales gave people a compelling, personal reason to share and tag these stories with others in the same lineage, as well as their friends.
And it wasn’t long before the media and celebrities caught on, proving that when it comes to history, there’s no denying the weight a name carries.
AWARDED:
• AD STARS 2018
Best Use of Social & Influencer (Product & Services) - Crystal